This is not a typical textbook. If that’s what you are looking for, keep looking. This manual is designed to provide students or others interested in sports marketing with a “real-life” look into understanding sponsorships. Not only will the reader get a behind-the-scenes peak at how corporate America reviews, negotiates and activates a sponsorship, but he/she will also receive “hands-on” training with challenging exercises designed to inspire thinking like a sponsorship executive at America’s leading brands.
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