Table of Contents
|Section 1||Sponsorship Basics|
|Section 2||Why Sponsorships?|
|Section 3||How to Choose a Sponsorship|
|Section 4||How to Choose a Sponsorship|
|Section 5||How to Negotiate a Sponsorship|
|Section 6||How to Evaluate a Sponsorship Package|
|Section 7||How to Develop a Sponsorship Activation Plan|
|Section 8||How to Break Through the Clutter|
|Section 9||Importance of Research & Testing|
|Section 10||How to Measure the Value of a Sponsorship|
|Section 11||Understanding Areas of Vulnerability|
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"This book is extremely thorough and educational on the "ins" and "outs" of sports sponsorship. It also provides many real-life examples which are not only interesting but also provide further credibility and relevance..."
Since 1995, Tim Lynde has held a variety of positions in the sports marketing industry including those on different sides of the table – agency, property and coporate.
For students or others interested in Sports Sponsorships or Sports Marketing in general, this unique manual is a must. It will provide the tools, insights and thought processes to help students find a job more easily, as their knowledge and understanding will be obvious in interviews with prospective employers.