About the Author

Tim Lynde

Since 1995, Tim Lynde has held a variety of positions in the sports marketing industry including those on different sides of the sponsorship table – agency, property and corporate.

His corporate experience includes two of the most recognizable and respected brands in the US – The Coca-Cola Company and The Home Depot. With The Home Depot, he has worked in various aspects of sponsorship management including leading the company's negotiations, strategic planning and activation of the following properties – NFL, MLB, US Olympic Committee, ESPN College GameDay and numerous team deals such as the Atlanta Braves, Boston Red Sox and Chicago Bears. Prior experience includes international sports marketing agency, Advantage International (now Octagon), Chick-fil-A Bowl and the NCAA's Corporate Marketing Group.

Lynde earned a B.S. in History at Wake Forest University in Winston-Salem, NC, and a M.S. in Sport Management at the University of Tennessee, Knoxville.

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“This book is extremely thorough and educational on the “ins” and “outs” of sports sponsorship. It also provides many real-life examples which are not only interesting but also provide further credibility and relevance...”

- Rob Ohno, Sr. Vice-President, Corporate
Marketing, PGA TOUR



Read samples from select sections within the manual. You'll find short previews on this page or you can download a PDF with the full version of all the excerpts.

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For students or others interested in Sports Sponsorships or Sports Marketing in general, this unique manual is a must. It will provide the tools, insights and thought processes to help students find a job more easily, as their knowledge and understanding will be obvious in interviews with prospective employers.