Table of Contents
| Section 1 | Sponsorship Basics |
| Section 2 | Why Sponsorships? |
| Section 3 | How to Choose a Sponsorship |
| Section 4 | How to Choose a Sponsorship |
| Section 5 | How to Negotiate a Sponsorship |
| Section 6 | How to Evaluate a Sponsorship Package |
| Section 7 | How to Develop a Sponsorship Activation Plan |
| Section 8 | How to Break Through the Clutter |
| Section 9 | Importance of Research & Testing |
| Section 10 | How to Measure the Value of a Sponsorship |
| Section 11 | Understanding Areas of Vulnerability |
Read samples from select sections within the workbook. Browse short previews or download a PDF with the full version of all the excerpts. Click here to visit the excerpts page >>
ENDORSEMENTS >>
"This book is extremely thorough and educational on the "ins" and "outs" of sports sponsorship. It also provides many real-life examples which are not only interesting but also provide further credibility and relevance..."
ABOUT THE AUTHOR >>
Since 1995, Tim Lynde has held a variety of positions in the sports marketing industry including those on different sides of the table – agency, property and coporate.
ORDER THE BOOK >>
For students or others interested in Sports Sponsorships or Sports Marketing in general, this unique manual is a must. It will provide the tools, insights and thought processes to help students find a job more easily, as their knowledge and understanding will be obvious in interviews with prospective employers.